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Digital Out of Home (DOOH) advertising has been growing steadily in Malaysia, and the brands using it have expanded well beyond the large corporates that traditionally dominated outdoor media.

Not all DOOH screens are the same. A rotating digital billboard on the LDP, a lobby screen in a Damansara office tower, and an audio-enabled LED panel inside KL Sentral reach different audiences, at different moments, with different creative needs.

If you’ve walked through KL Sentral in the past few months, you’ve probably noticed the large LED screens above the concourse cycling through ads, some with audio. That’s digital out of home advertising, and it’s no longer a channel reserved for airlines and banks.

Setting up your first YouTube Ads campaign is less technically complex than most business owners expect, but there are several decisions in the process that have a significant impact on how the campaign performs.