Connect, Convert and Grow in Malaysia
Someone in Petaling Jaya sees your ad on a KL Sentral panel on Monday. On Wednesday they Google you and land on your website. On Friday they message your team on WhatsApp. Three touchpoints, one week — and if each one sounds like a slightly different company, they walk away a little less sure who you actually are.
Build the Trust That Turns Customers Into Advocates
That's the gap communications closes. Not the message on any single channel, but the thread running through all of them, so that whether someone meets your brand on a billboard, a search result, or a reply from your team, they come away understanding the same thing about who you are and what you stand for.
At 3thirds Inc, that's the work: getting your message clear enough, and consistent enough, that people don't just notice you — they get you.
What We Mean by Communications
Marketing gets people to look. Communications makes sure that when they do, everything adds up. Four pieces do most of that work.
Brand voice.
Read your last five social posts, your website's About page, and your team's WhatsApp replies back to back. Do they sound like the same company? We pin your voice down and write it into a playbook, so it stays yours no matter who's typing.
Content strategy.
A plan for what you say and where, so your channels build one story instead of filling a posting schedule. Fewer posts that pull their weight beats a busy calendar that goes nowhere.
Messaging & positioning.
In one clear line: what you do, who it's for, why it matters. Get this right and every ad, page, and pitch after it gets easier to write and easier to believe. Get it fuzzy and no amount of spend fixes it.
Thought leadership
The articles and points of view that show you actually know your field. In a market where people buy from those they trust, being the brand with something worth saying is a real advantage.
Not sure your brand sounds like one company across every channel?
Let's take a look together.
How We Approach Your Communications
We start by listening.
- Before we write anything, we want to understand your business, your customers, and how you already talk about yourself.
- Often the voice is already there — it just isn't written down or applied consistently.
- Our first job is to find it and make it usable.
We build the foundation.
- Brand voice, key messages, and a practical playbook your team can actually follow.
- Not a document that sits in a drawer, but a working reference that keeps everyone — internal or external — sounding like the same brand. .
We create the content.
- Ongoing writing and editorial that puts the strategy to work, coordinated with the rest of your marketing so your website, ads, and social all pull in the same direction.
On PR, we're straight with you.
- We do the strategy and the writing — the positioning, the messaging, the thought-leadership content. When it comes to media execution and press relationships, we work with dedicated PR partners who have those connections and place the work properly. You get our thinking and our words, matched with people who execute PR for a living. We'd rather do that than pretend we're something we're not.
The Thread Through Everything Else
Communications isn't a channel that competes with your advertising. It's the layer underneath it.
Your DOOH panel, your Google Ads, your YouTube video, your social posts, the automated messages going out through 3rdWave — every one of them is saying something about your brand. Communications is what makes sure they're all saying the same thing, in the same voice, building toward the same idea of who you are.
That's why it works best alongside the rest of what we do, not instead of it. Sharp messaging makes your ads land harder. A clear brand voice makes your website more convincing. Consistent positioning makes every ringgit you spend on media work a little better, because people are hearing one coherent story instead of five disconnected ones.
Different jobs, one brand. That's the whole point.
Want to see how your channels line up right now — and where they don't?
Who This Is For
Growing businesses and SMEs
Whose marketing has outgrown the founder writing everything at midnight. You need a voice the whole team can use without you checking every line.
Government & Public Sector
Projects, where a message has to be clear and accessible to reach an entire community — not just the people already paying attention.
Corporate Teams
Where marketing, sales, and leadership each describe the company a little differently. We give everyone one voice to speak in, plus thought-leadership content that puts your experts on record.
Brands with an in-house team
Who want a strong foundation to build on, not a replacement. We set the voice and strategy; your people run with it.
Communications, Answered
Isn't this just content marketing?
They overlap, but they're doing different jobs. Content marketing is largely about producing material that attracts and converts — blog posts, videos, lead magnets. Communications is the layer above that: the voice, the positioning, and the consistency that decides whether all that content actually sounds like one coherent brand. You can run content without it, but the results tend to feel scattered. The two work best together.
How do you define our brand voice?
Through a mix of workshops with your team, a look at how you already talk to customers, and some structured testing. We map your tone, your key messages, and the words you do and don't use into a practical playbook anyone on your team can pick up and write with.
Do you handle PR and media relations?
We handle the strategy and the content — the positioning, the messaging, the thought-leadership writing. For media execution and press relationships, we work with dedicated PR partners who have the connections to place it properly. You get our thinking, executed by people who do PR full-time.
Can this align with our advertising campaigns?
That's exactly where it earns its keep. We build your communications so your campaigns, social posts, website, and customer conversations all feel like the same brand. Clear messaging makes every channel you're already running work harder.
What if we already have an in-house content team?
Then we give them a foundation to build on. Brand voice, messaging frameworks, editorial direction, and specialist content that supports your team rather than replacing them.
Does this work for B2B?
Yes. B2B buyers are still people making a decision they need to feel confident about. Clear positioning and credible thought leadership build the trust that longer, higher-value B2B sales tend to hinge on.
What does it cost?
Communications engagements start from RM10,000/month, and we scope pricing to what you actually need. Some clients want a one-off brand voice and messaging foundation; others want a dedicated team planning and producing content month to month. We build the scope around your goals, not a fixed package.
Let's Get Your Message Clear
Your brand already stands for something. The job is making sure everyone who meets it comes away understanding the same thing — on every channel, every time.
If your message feels a little different depending on where people find you, that's worth a conversation.
Prefer to book a proper sit-down? Request a consultation