We Do Better
You know the feeling. Scrolling through agency websites, reading the same recycled buzzwords, wondering if anyone actually understands what it takes to grow a business in Malaysia.
Helping Malaysian Businesses Grow Since 1997
Whether your marketing budget is RM5,000 or RM500,000, it has to work harder here than a Fortune 500 campaign works anywhere else.
We get that. We've been getting it right since 1997, from our base in Bandar Sunway, Subang Jaya.
Here's what we've learned in 25 years: you don't need another vendor. You need a partner who understands your specific challenges and recommends the right approach, whether that's DOOH, digital, communications, automation, or all of it working together.
So, who exactly are we?
3thirds Inc is a full-service integrated marketing agency and DOOH media owner, founded in Malaysia in 1997. We’re one of the few agencies in the country that owns its own media, runs full-service digital as a Google Premier Partner, built its own marketing automation platform, and operates a cinema advertising network.
In plain terms: most of what other businesses need five separate agencies for, we do under one roof — coordinated as one strategy.
That’s the whole idea.
Will This Actually Work for Your Business?
We get it. You’ve probably been burned before by agencies that overpromise and underdeliver. You’re wondering if marketing can actually solve your real problems as a business owner:
BUSINESS
Getting quality leads from customers — not just any leads.
Building trust with audiences who’ve heard every sales pitch.
Making your marketing run itself so you can focus on growing your business.
Reaching your target market where they actually spend time — online, around KL Sentral, at shopping malls, and even at the cinema.
Here’s the thing: Marketing works in Malaysia when it’s integrated, measured, and built for the long haul. Not flashy international campaigns that miss the mark locally — just effective strategies that understand Malaysian consumer behaviour.
Our Story
Every step has been guided by one idea: Do Better. Better than yesterday. Better than the competition. Better than "good enough." We're not the biggest agency in Malaysia. We're the one that's been here for over 25 years, still learning, still improving, because when your business does better, so do we.
Why We Do This
Our mission is simple: help Malaysian businesses ready to scale access the same marketing firepower as the big players, without the complexity that keeps you up at night.
From SMEs finding their feet to enterprises running national campaigns, the goal is the same: better results that actually move the business forward, not just prettier reports.
Integrated
Every ringgit you spend in one channel makes the others work harder.
Data-driven
You'll know exactly what's working, and what isn't.
Sustainable
Growth that compounds across channels, not quick fixes that fade.
Human
Real connections with real customers, not just impression counts.
Because at the end of the day, you want to see the business grow, not just the marketing dashboard. "Do Better" means we're never quite satisfied with good enough. Not for your business, and not for ours.
Why 3thirds Inc ?
Picture a three-legged stool. Remove any leg and the whole thing tips over. That's marketing without balance, and it's why so many campaigns quietly fail.
Great marketing needs three things working together:
Strategy
Knowing exactly who you’re talking to in the market, and why.
Creativity
Ideas that make consumers stop scrolling and start caring.
Execution
Getting it done flawlessly, across all channels, every single time.
When these three are in balance, a business doesn't just grow. It moves toward success with far less friction. That balance is the name, and it's the method.
Who We Work With
We work with businesses serious about growth, at very different scales:
SMEs and startups ready to scale
You've outgrown DIY marketing and need strategies that grow with you, not hold you back.
Enterprises and corporations
When you need integrated campaigns run at national scale, with the accountability and standards your brand demands.
Government and public sector
Where visibility and credibility matter, you need campaigns that reflect your standards.
Agencies needing specialist support
Sometimes you need a local partner to handle the technical execution while you focus on client relationships.
From a café in Subang Jaya to one of the nation's leading brands, from recruitment firms in Mont Kiara to F&B chains expanding across Penang, real estate developers in KLCC to healthcare providers serving Johor. We've done the work, at every scale. If you're reading this thinking "that sounds like us," then yes, this is for you. .
What Makes Us Different
We own our media.
Instead of juggling five agencies, imagine Google Ads (we’re a Google Premier Partner), the KL Sentral AdPanels (we own them outright), marketing automation, and cinema advertising all working together. One strategy, one local team, one point of accountability. Media ownership is rare among Malaysian agencies — and it’s what lets us give better rates and direct answers.
We’ve been here since 1997.
That’s not just experience. It’s survival through multiple economic cycles, market shifts, and complete changes in how people consume media. We’re still here because we’ve kept getting better at understanding businesses.
We’re locals with global standards.
Malaysians research, buy, and trust differently than international playbooks assume. We know what works globally and adapt it for how this market actually behaves.
We prove things with data.
When we quote reach, we show you the numbers behind it. When a campaign runs, you see exactly what it’s doing and what it’s returning. No vanity metrics, no hand-waving.
We partner with you, not just for you.
You won’t get parked with a junior who doesn’t understand your business. You get a team that guides strategy with you, celebrates the wins with you, and works the hard problems alongside you.
The Brands you Recognise, Recognise us.
From national telcos to global retail, Malaysian businesses at every scale have trusted us with their marketing.
Why You Should Actually Talk to Us
Why You Should Actually Reach Out
We ask good questions
We understand your situation deeply before recommending anything. Better questions, better outcomes.
We're honest about fit
If we're not the right partner for you, we'll say so. We'd rather build long partnerships than chase mismatched projects.
We know this market
We've worked with Malaysian businesses across dozens of industries, from national brands like Maxis, AirAsia, and Shopee to fast-growing SMEs. We understand local behaviour, cultural nuance, and what genuinely works here.
We measure business results, not agency vanity
Success is your revenue and your objectives, not awards or metrics that don't reach your bottom line.
We stay current
From AI/O to new platforms to emerging trends, we keep learning and folding new capability into what we do for you.
We're in it for the long term
We want to help you grow over years, not deliver one campaign and vanish. Many clients have been with us 5+ years.
Ready to Work Together?
We're based in Bandar Sunway, Subang Jaya, and we work with businesses across Malaysia, from Johor Bahru startups to Penang enterprises, from Sabah retailers to Sarawak service providers.
Whether you're scaling an SME, planning a national campaign, want your brand seen by the crowds moving through KL Sentral, or finally want marketing automation that makes sense, we're here.
Here's how it goes: we'll talk about your business, understand what's working and what isn't, and show you how integrated marketing can solve what's been keeping you stuck.
No generic proposals.
No one-size-fits-all templates.
Just an honest conversation about growth.